Area Director of Sales

Position Overview
The Area Director of Sales is responsible for overseeing dual properties

Measures of Performance

Driving sales:

• Provides guidance and direction to hotel Sales Managers to maximize hotel sales revenue – rooms, banquet & catering, ancillary revenues
• Assists with creation and management of annual strategic plan
• Ensure sales goals and budgets are met or exceeded by each hotel
• Create and develop hotel sales & marketing plans and actions to maximize enterprise value while maintaining brand identity and standards
• Develop and implement targeted sales initiatives designed to penetrate specific market segments, key accounts or designated time periods
• Evaluate and track hotel revenue performance of your hotel region against budget and brand benchmarks
• Initiate, create, drive e commerce initiatives and ROI
• Assist in creation of tactical, creative and cooperative targeted marketing initiatives to drive revenues
• Assist in determining ROI of promotional events, marketing spend, trade shows and industry events
• Utilize sales & marketing tools and reports to maximize hotel revenues and Revpar – STAR, Hotelligence, reader board, rate shops, web analytics, etc
• Adherence and knowledge of brand programs and initiatives
• Analysis skills and strategic vision in establishing appropriate sales deployment
• Strong communication skills required with marketing, revenue management and operational teams at both property level and corporate

• Building and Inspiring a Great Team
• Participate, guide and approve sales team progressive discipline
• Conduct on property visits to your hotels to assess strength of sales leadership.

Qualifications & Experience

Education:

• Any combination of education and experience equivalent to graduation from a college or combination of education, training or experience that provides the knowledge, skills and abilities required to perform the Area Director of Sales job duties

Knowledge/Skills:

• Must be computer literate; have experience using Internet Explorer, Microsoft Office, Brand tools & systems
• Ability to be assertive and persuasive
• Excellent communicator with strong written and verbal communication skills
• Track record of leading a team and achieving results
• Ability to quickly evaluate alternatives and decide on a plan of action
• Organizational skills including follow up, time management, ability to multi-task and manage multiple priorities in a fast-paced environment
• Skills for problem-solving, analysis and effective decision-making
• Skills for negotiation and interpretation of contracts
• Strong interpersonal communication and networking skills
• Ability to effectively present information in one-on-one and group situations to customers, clients, and other employees of the organization
• Ability to comprehend and use technical or professional language, either written or spoken, to communicate complex ideas
• Ability to conduct budgetary analysis and interpret and analyze results

• Extensive knowledge of sales skills, revenue management, recruitment, supervision, training and motivation of managers

Work Experience:

• A minimum of 2 years’ experience in area, regional or multi–unit sales management oversight
• A minimum of 5 years’ experience as a hotel Director of Sales or Director of Sales & Marketing
• Track record of leading and inspiring teams to meet or exceed sales goals
• Work Approach Attributes:
• Demonstrates vertical flexibility
• Uses an analytical approach
• Portrays a genuine style
• Strategically proactive
• Working Environment:
• Fast paced, collaborative, high energy
• High touch both by phone, electronic and in person